Marketing: Day 2

Presentations:

• IPOD: promotion -- huge success
  
• ZUPAS: stamp cards but at a given time you can get them stamped…
  
• Wii Marketing: -- to the middle age woman -- promotion, etc. Huge success
  

Class Lecture:

Marketing is about finding what your customer loves and using that.

• 5 elements of any strategy
  
  • Target, Product, place, price, promotion
    

  Customer Driven Marketing Strategy
  

  • Production Concept
    
    • Sears catalog. This is the product. We're the only ones who have it.
      
  • Product Concept
    
    • Here's the product, here's the price.
      
  • Selling Concept
    
    • Sell, sell, sell,
      
    • Example would be the church almost.. We get out there and knock doors, etc.
      
    • Profits on this come from volume -- late-night ads, etc.
      
  • Marketing concept
    
    • The smart way to do things -- more customer driven.
      

  4 Ps of Marketing
  

  • Product: design, attributes, materials
    
  • Price: high, low, volume, bundle
    
  • Place: retail, web, professional sales
    
  • Promotion: advertising, personal selling, sales promotions, events, public relations, etc.